Behind the Science: Behind Using Halloween to Market Your Pharmacy

Lisa Faast, CEO of DiversityRx, offers her marketing expertise to discuss easy, actionable, and effective ways that pharmacies can leverage Halloween to boost visibility and engage customers. Jane Nicholson, owner of Mahaska Drug, discusses the impressive Halloween events that her community pharmacy is hosting this year. Joe Moose, owner of Moose Pharmacy, talks about how his staff get into the Halloween spirit and the importance of pharmacies engaging with their surrounding communities. Nancy Brace highlights the Halloween-themed events at Medicap Pharmacy and the uplifting feedback from patients.