Deep Dive: Deep Dive Into a CMO Role

Rodrigo Cerdá, M.D., M.P.H., who was recently promoted to the position of executive vice president of health services and chief medical officer of Independence Blue Cross (IBX), discusses the role of medical director at IBX and how the medical review functions at the company are organized. Wehrwein and Cerdá also discussed prior authorization and how IBX is addressing social determinant of health and health equity issues.