Inside the Practice: Inside a Physician Assistant’s Online Brand

In an interview with HCPLive during the Society for Dermatology Physician’s Associates (SDPA) 2022 Annual Meeting this June, Savanna Perry, PA-C, creator of The PA Platform and a physician’s assistant at Evans Dermatology, discussed her meeting session on building social presence as a healthcare professional. Perry first become interested in building an online audience when she took to blogging early into her career as a PA. Eventually her consultation business The PA Platform took off, and Perry expanded her marketing and education efforts to social media. She learned how to incorporate her profession into content that’s catered to people interested in pursuing a career in her field. Perry spoke with us on The PA Platform, her goal across social media, the services she provides aspiring PAs, the importance of combating dermatology misinformation, and advice for colleagues looking to launch an online presence.